VELOSCALE

Roofing growth partner

Booked estimates
on 's
calendar.

Not lead lists. Not shared bids. Homeowners who asked for a roof estimate and picked a time with you.

$300per booked appointment
$0ad spend out of your pocket
90 daysto deliver your full order
Capacity-matchedwe cap volume at what you can install

The model

Three things this does
that lead vendors don't.

Pillar one

Appointments,
not leads

A lead is a phone number you have to chase. We hand you a homeowner who filled out a form, answered our screening, and booked a slot on your calendar.

  • Homeowner, not renter
  • Owns the property, wants an estimate
  • Time and date confirmed before it reaches you
  • Exclusive to you — never resold
Pillar two

We run the whole machine

Creative, funnel, ad account, daily management. Ads run out of our ad account on your Facebook page. You never open Ads Manager and you never fund a budget.

  • Ad creative written and produced
  • Landing page built in your branding
  • Ad spend covered by us
  • Weekly performance report
Pillar three

Priced per appointment, capped by capacity

You pay a flat $300 per booked appointment, agreed before we start. And we only sell you the volume your crews can actually install inside the window.

  • Flat rate, no retainer
  • No percentage of your jobs
  • Volume set by your crew count
  • Full order delivered in 90 days

Run your own numbers

What this looks like on your P&L.

Jobs won
8
from 30 appointments
Revenue
$112K
at your average job value
Profit after our fee
$30K
4.4× your investment back
Your investment
$9,000
$1,125 per job won
Can you actually install it?Capacity: 48 jobs in 90 days
0 jobs48 jobs = fulloverbooked
Your crews run at 17% capacity. You have room for up to 80 appointments before you'd need another crew.

First 90 days

What happens after you sign.

Week 1

Build

Onboarding the day you sign. We take page access, build the offer and landing page in your branding, and produce the first round of creative.

  • Onboarding form + kickoff
  • Page and ad account access
  • Funnel built and tested
  • 4–6 ad angles produced
Week 2

Launch

Ads go live from our account at $100/day. First appointments start landing this week while we find which angle the market responds to.

  • Campaign live
  • Booking calendar synced
  • First appointments hit your calendar
  • Daily optimization
Week 3 →

Scale

Winning ads get budget increases of about 20% at a time. The bulk of your appointments land in this stretch, paced to your install capacity.

  • Budget scaled on proven winners
  • Volume paced to your crews
  • Weekly reporting call
  • Full order delivered within 90 days of launch

Plainly

What's included, what's yours,
what we won't claim.

We handle

  • Ad creative — written, produced, refreshed
  • Daily ad management from our account
  • Funnel and landing page buildout
  • All ad spend
  • Appointment screening and booking
  • Weekly progress reporting

You handle

  • Show up to the booked appointments
  • Keep your calendar availability accurate
  • Run your own estimate and close
  • Install the work you sell
  • One 30-minute reporting call per week

Straight talk

  • An appointment counts when it's booked, not when it's attended — homeowners cancel, that's the trade
  • We don't control your close rate. A weak estimate process will show up in the numbers
  • We won't sell you more volume than your crews can install
  • Delivery window is 90 days from campaign launch

Next step

Lock your volume
and we build this week.

Here's the package we just built together on this call.

Appointments
30
Investment
$9,000
Projected jobs
8
Projected revenue
$112K
Projected profit
$30K

Agreement signed today → onboarding tonight → ads live inside 14 days.